Rick Sapio’s Purpose 2.0 Speech in Milan, Italy: How Companies, Entities, Families, and Governments Can Positively Transform Their Future

By starting, running, observing, buying and selling businesses, over a long career, Richard Sapio has noticed that recently, the Mission Statement, Vision Statement, and Purpose Statement have not been fulfilling on there promise to put everyone on the same page in a business.  Rick believes that a new “statement” is needed to accelerate growth, align stakeholders, and produce results.  This new statement does all of the above.  It’s called “The Catalyzing Statement^TM” and it’s designed to catalyzed action in all important stakeholders in a business, whether they are customers, suppliers, employees, shareholders, community, or planet.

When you consider the blizzard of information that we are inundated with on a daily basis, from text message to social media hits, to email to news, etc. it’s no wonder that we are not engaging our  clients, and other stakeholders in our causes.  Rick Sapio says, “We need to wake them up from their media buzz, and a well-crafted Catalyzing Statement can do that.”

When you look back in history at some of the great catalyzing statement, you can see how forward looking they are.  Examples like Volvo’s: We build the safest cars in the world, catalyzed them to become a giant in the global automobile business from very humble beginnings.  Or, FedEx’s beginning advertisements in the 1970s, “When it absolutely has to be there overnight.”  FedEx now has more than 250,000 employees.  Richard Sapio believes that all of that growth, from zero employees, was because of that compelling catalyzing statement.

If you look into the political realm, you’ll discover John F. Kennedy’s speech in 1962, in which he declared, “We will send a man to the moon and return him safely to earth.”  This speech catalyzed more than 100,000 people to take action to create material and machinery that never existed before in history and to accomplish one of the most difficult tasks in human history.

There are dozens of examples of good catalyzing statements, but as you think about creating your own, for your personal life, or you business, consider first starting with you purpose; then linking your purpose to a goal.  For example, with Microsoft, Bill Gates’ purpose was to create a large software company.  But, then, for expediency, he decided to create a more compelling phrase, which ultimately changed history.  That phrase, was in Rick Sapio’s mind a catalyzing statement, which was, “A computer on every desktop.”  That catalyzed action in the world’s best programmers to step forth, get excited, and have a hand in changing the world.  So, you can see how a well-crafted catalyzing statement can change the future.